Sting studio
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Background
’m a senior art director and multidisciplinary designer with 30 years’ experience across branding, digital design, print, motion and film.
I help businesses and organisations turn ideas into compelling visual experiences—combining creative direction, design judgement and storytelling with modern generative AI workflows where they add genuine value.
My career spans UI and digital design, brand creation, editorial, exhibitions, campaigns, motion and large-scale learning experiences. I have led multidisciplinary creative teams and delivered global programmes for organisations including HSBC, EY, Goldman Sachs, GSK, Barclays, Virgin Atlantic, Siemens Energy, Unilever and the NHS.
Previous work includes leading the creation of me, an internally funded startup brand; The Curve, a quarterly publication for learning leaders; and Learning Lounge, a series of learning technology events hosted at venues including London’s Design Museum.
Sting studio brings that experience into a focused, design-led production process—from initial concept and visual development through to production and final delivery. Every project begins with the brief, audience and visual direction before the most appropriate tools are chosen. Generative AI extends the creative practice; it does not replace direction, craft or judgement.
Current work includes the AI Showreel, Whispers in the Ring, a supernatural folk-horror short, and The Swamp, which won Best Music Video at Brighton Rocks International Film Festival and Best AI Music Video and Best Hybrid Video at the AI International Film Festival.
Commercial usage, copyright and asset provenance are considered throughout production—not treated as an afterthought.
Location
Brighton and Hove, United Kingdom.
CV
Background
’m a senior art director and multidisciplinary designer with 30 years’ experience across branding, digital design, print, motion and film.
I help businesses and organisations turn ideas into compelling visual experiences—combining creative direction, design judgement and storytelling with modern generative AI workflows where they add genuine value.
My career spans UI and digital design, brand creation, editorial, exhibitions, campaigns, motion and large-scale learning experiences. I have led multidisciplinary creative teams and delivered global programmes for organisations including HSBC, EY, Goldman Sachs, GSK, Barclays, Virgin Atlantic, Siemens Energy, Unilever and the NHS.
Previous work includes leading the creation of me, an internally funded startup brand; The Curve, a quarterly publication for learning leaders; and Learning Lounge, a series of learning technology events hosted at venues including London’s Design Museum.
Sting studio brings that experience into a focused, design-led production process—from initial concept and visual development through to production and final delivery. Every project begins with the brief, audience and visual direction before the most appropriate tools are chosen. Generative AI extends the creative practice; it does not replace direction, craft or judgement.
Current work includes the AI Showreel, Whispers in the Ring, a supernatural folk-horror short, and The Swamp, which won Best Music Video at Brighton Rocks International Film Festival and Best AI Music Video and Best Hybrid Video at the AI International Film Festival.
Commercial usage, copyright and asset provenance are considered throughout production—not treated as an afterthought.
Location
Brighton and Hove, United Kingdom.